Stage One
Here this hand drawn image is the beginnings of my Clams Casino advert; here I have decided to use a mysterious styled image to take centre stage, whilst the text and information work is around the centre piece.
The choice of font is very robust and full, which can relate to the music produced by the artist, the title also includes aspects of wind, fire and water, linking to the song title ‘I’m God’.
The use of symmetry is also very important as you can see each review reflects each stage, I feel that the use of two star ratings and one quote gives an all-round review, meaning potential buyers get a feeling of the music without initially listening to it first.
The use of triangles also introduce a sense of trend, as the triangular shape is usually related to the trend ‘hipster’, that of whom pride themselves of self-exploration and uniqueness, meaning chill-step is a favorite of theirs.
Stage Two
The second stage of my advert development was done on Adobe Photoshop CS3 to create an appropriate and realistic music advert.
The idea of a central image is still in use; however the idea has been changed. I went for more of a distorted and colourful image that which captures the audiences’ view causing a point of interest; this image is somewhat poly-semic, due to its individuality and beauty.
Other visual motifs have been introduces, more specifically the text/style and the logo (the birds), this is going to be used in all the art work as we feel it relates well to the artist ‘Clams Casino’.
Stage Three
Here the original ideas were still be used, however I used a few elements in Photoshop which would allow me to manipulate the central image of the advert.
The introduction of text has also filled out the bottom section, as the use of a quote/star rating is symmetrically placed making the poster more ascetically pleasing for the consumer.
The font has stayed relatively the same, with only minor changes being on the placement off the three heading items (artist name, track and logo) and also the size of each of these.
Final Product
Here the original ideas were still be used, however I used a few elements in Photoshop which would allow me to manipulate the central image of the advert.
The introduction of text has also filled out the bottom section, as the use of a quote/star rating is symmetrically placed making the poster more ascetically pleasing for the consumer.
The font has stayed relatively the same, with only minor changes being on the placement off the three heading items (artist name, track and logo) and also the size of each of these.
Final Product
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