AS: Advert - Final

1. In what ways does your print product use, develop or challenge forms and conventions of other similar products?

One of the ways in which my print uses conventions of music advertisements is through the reviews towards the bottom of the print. These are from two newspapers and a music magazine respectively, therefore it is a realistic feature and something which you would expect to find on a music advertisement. As well as this, the image is a suitable one for the genre, because it connotes peacefulness and calm, something strongly associated with products of the chillstep genre. The image is also a tranquil scene, coinciding with the ethereal feel of the track, meaning that the advertisement uses and develops the genre.

2. How does your product link to the other print products your group has constructed? 

The other music advertisement in my group has used the same mauve colour on the background as I have on my skyline. This colour gives a relaxed and chilled feel, reflecting the conventions of the genre. Furthermore, the black set of birds at the top of the print has also been used on the other advertisement  These act as a visual motif and help the audience to identify the print productions as being the same artist. The print is illustrative of the genre, because there are direct links between the scenic picture and nature of the advertisement and the equally chilled and relaxed nature of the track. This is also true of the other print work in my group because it too has a fairly plain but effective background.

3. What other techniques have you used in the software not already mentioned?

One of the main techniques that I utilised in Photoshop was the Hue/Saturation tool. This allowed me to enrich the colours I wanted to stand out - on the skyline, and darken the ones which I wanted to be more low key - the bushes and plants surrounding the pond. I also changed the lightness on the blue of the sky and the pond, so that it turned a more mauve colour that matched the other advertisement in my group. As well as paying close attention to the blue in the picture, I felt that it was important to also emphasise the green in the photograph and in particular the green areas with trees and grass. Therefore, i decided to enrich the green in the picture so that it stood out from the skyline and the pond. By doing this, i have managed to create a visible contrast between land and the water and sky. Paying close attention to these shows how I acknowledged that the scenery of the advertisement was crucial.