DS: Print Development

Stage 1

Here is my first attempt at drafting a possible digipak. When drawing it, I tried to consider as much as possible how I could include imagery that represented our production as accurately as possible. I also wanted to include visual motifs, to allow the audience to recognise the artist just from the one symbol.

The visual motif I have chosen and which will be apparent throughout or printwork is the symbol including 3 birds. I have positioned this motif on the front cover and within the eye on the right hand inside sleeve. I feel this motif connotes freedom and escape, which is what our dream state stands for.

I have tried to include a contrast between the two worlds in our video, into the digipak. The front cover represents this which the divide of the page, with what I hope will be a contrasting filters on either side, combined with the subsisdary imagery and eye colouring.

The back cover will be where the majority of information can be found. mostly the track names and any others that supplement it. The inside sleeves are simple yet affective. Text is not required on these sections and therefore I have tried to make the imagery contain meaning of the concept and be influential on anyone viewing it.

Stage 2

Here is the finished front cover of the digipak. As you can see, it is very much similar to the original drawn out plan, which I feel shows how well the original image worked as it needed little editing. The alteration of hue and saturation on either side enabled us to create a contrast between the opposing sides and also colour in the left hand side eye a more lighter colour to connote the dream state, and a seeminly lifeless colour in the right eye. I also chose to include the visual motif in the top left corner, on the side that connotes the dream state.

Stage 3

I have no finished the back cover. Again, the finished product is very much similar to the original plan in the respect that the emphasis was on the text and the information it included. I also set about making it more authentic with the inclusion of the barcode and the record label logo in the bottom left. Lastly, I felt the cloud background was too similar to the front cover and showed a lack of diversity in imagery and ideas, therefore I took a shot from the video and used it as the background as I feel this is a powerful shot in the video, as it represents it well.

Final Product