Group Post: Evaluation Question 3

Below is our SlideRocket presentation for question 3:

AS: Evaluation Questions 1, 2 and 4

Below is a link to my SlideRocket presentation with questions 1, 2 and 4:

HL: Print Development (Advert)

Stage One

Here this hand drawn image is the beginnings of my Clams Casino advert; here I have decided to use a mysterious styled image to take centre stage, whilst the text and information work is around the centre piece.

The choice of font is very robust and full, which can relate to the music produced by the artist,  the title also includes aspects of wind, fire and water, linking to the song title ‘I’m God’.

The use of symmetry is also very important as you can see each review reflects each stage, I feel that the use of two star ratings and one quote gives an all-round review, meaning potential buyers get a feeling of the music without initially listening to it first.

The use of triangles also introduce a sense of trend, as the triangular shape is usually related to the trend ‘hipster’, that of whom pride themselves of self-exploration and uniqueness, meaning chill-step is a favorite of theirs.

Stage Two

The second stage of my advert development was done on Adobe Photoshop CS3 to create an appropriate and realistic music advert.

The idea of a central image is still in use; however the idea has been changed. I went for more of a distorted and colourful image that which captures the audiences’ view causing a point of interest; this image is somewhat poly-semic, due to its individuality and beauty.

Other visual motifs have been introduces, more specifically the text/style and the logo (the birds), this is going to be used in all the art work as we feel it relates well to the artist ‘Clams Casino’.

Stage Three

Here the original ideas were still be used, however I used a few elements in Photoshop which would allow me to manipulate the central image of the advert. 

The introduction of text has also filled out the bottom section, as the use of a quote/star rating is symmetrically placed making the poster more ascetically pleasing for the consumer.

The font has stayed relatively the same, with only minor changes being on the placement off the three heading items (artist name, track and logo) and also the size of each of these.



Final Product

Group: Storyboard Animatic Evaluation

How did you improve your performance at A2?

Our A2 animatic is a lot better when looking back at last years one, this time we decided to cut the storyboarding to the actual track we are creating a music video for, thus giving us an idea of the final product would eventually look like. The quality of the drawings are also to a much better standard meaning that the ideas put across are alot more clear, giving us a better understanding of what shots we will use to fill our narrative.


Evaluate the outcome of your animatic, what did you learn?

When evaluating our animatic it is clear that many of the shots chosen are more likely associated with a film rather then a music video, to resolve this issue the use of the low angled shots and close ups will be over exagerated giving the idea that the character is 'high'. Another aspect of our animatic was the points of information written about it, we made sure that this information was good and descriptive, meaning our ideas were clear.

AS: Advert - Final

1. In what ways does your print product use, develop or challenge forms and conventions of other similar products?

One of the ways in which my print uses conventions of music advertisements is through the reviews towards the bottom of the print. These are from two newspapers and a music magazine respectively, therefore it is a realistic feature and something which you would expect to find on a music advertisement. As well as this, the image is a suitable one for the genre, because it connotes peacefulness and calm, something strongly associated with products of the chillstep genre. The image is also a tranquil scene, coinciding with the ethereal feel of the track, meaning that the advertisement uses and develops the genre.

2. How does your product link to the other print products your group has constructed? 

The other music advertisement in my group has used the same mauve colour on the background as I have on my skyline. This colour gives a relaxed and chilled feel, reflecting the conventions of the genre. Furthermore, the black set of birds at the top of the print has also been used on the other advertisement  These act as a visual motif and help the audience to identify the print productions as being the same artist. The print is illustrative of the genre, because there are direct links between the scenic picture and nature of the advertisement and the equally chilled and relaxed nature of the track. This is also true of the other print work in my group because it too has a fairly plain but effective background.

3. What other techniques have you used in the software not already mentioned?

One of the main techniques that I utilised in Photoshop was the Hue/Saturation tool. This allowed me to enrich the colours I wanted to stand out - on the skyline, and darken the ones which I wanted to be more low key - the bushes and plants surrounding the pond. I also changed the lightness on the blue of the sky and the pond, so that it turned a more mauve colour that matched the other advertisement in my group. As well as paying close attention to the blue in the picture, I felt that it was important to also emphasise the green in the photograph and in particular the green areas with trees and grass. Therefore, i decided to enrich the green in the picture so that it stood out from the skyline and the pond. By doing this, i have managed to create a visible contrast between land and the water and sky. Paying close attention to these shows how I acknowledged that the scenery of the advertisement was crucial. 

Group: Evaluation of 2nd Shoot

Date: Sunday 19th November
Location: Tunbridge Wells Town Centre

On our second shoot all 3 of us went to Tunbridge Wells Town Centre and filmed from 3.30PM until 5.00PM.

We made good progress in filming footage for the 'urban' aspect of our music video, and manages to introduce two new characters to the storyline through various shots. This has now meant that we are beginning to develop our narrative and we're making good progress.

We have had some problems with the lack of footage we have filmed so far, but as we plan to shoot for a long time this weekend, we feel we are still ok in terms of meeting the deadline and completing our production.

Therefore, in our forthcoming shoot this weekend, we plan to film the rest of the footage we need - in both the 'dream' and the 'reality' states. We have prepared a shot list (below) so that we make the most of our time in our locations.

Group: Editing

Due to our lack of footage, which we plan to rectify this weekend, our possibilites to edit were limited. Mostly we have been condensing shots and putting them in order. However we have still managed to incorporate a few techniques.

Time Strech - We have used this technique on two occassions so far and feel it is an effective tool when attempting to add emphasis to a specific shot and slowing it down to enable to audience to analyse it more.

Fade - When shooting we were conscious we wanted to show certain characters fading out of a shot. Therefore this planning ahead allowed us to be able to fade an object or person out of a shot without distorting anything else in the frame.