HL: Festival Poster

Reflection on production

1. Reflect on your use of Photoshop.  How does it enable creativity?  What were the challenges?  How did you overcome them?

Photoshop gave me a great amount of freedom when creating my music festival poster; it allowed a lot of creativity on my behalf due to its easy and user friendly page layout. However there were some challenges especially when the magic stamp tool was selected, as it struggled to follow the line I wanted giving me an inaccurate and poor outcome, however this was solved by adjusting the tool, more specifically by adjusting the size of the cursor and the amount of opacity.

Other challenges included the quality of the images chosen, however this could only really be resolved by finding a larger picture, meaning that the finished image would not look pixilated.

2. List the techniques used in Photoshop.  To what effect?

The list of techniques is as follows:

The type tool- this allowed us to enter different texts onto our posters i.e. the festival name, date and acts that are meant to be playing.

The magnetic lasso tool- this meant objects could be cut out of existing images quickly and easily allowing our word to build up at an appropriate rate.

The gradient tool- this meant some acts written on the poster could be boxed, giving a colour contrast when the opacity was adjusted.

The sponge tool- this meant that bright colours could be dulled down, for example this was used on some parts of the strawberry which I thought were too bright, as they would draw the audiences attention away from the actually poster itself.

3. Evaluate your finished product in terms of the brief.  How successful were you?

I feel that my music festival poster met all the criteria that was necessary as I used ICT (seeing as I created it on Photoshop). It was also very conventional of other posters as it was based around the poster of ‘Strawberry Music Festival 2009’. I feel it also appealed to the target audience as it used the initial logo which the audience would remember, even if it was used in a completely different way to what the audience would expect. And finally its purpose was very clear, putting the attention on the logo and name of the festival, with the acts given appropriate space around that, with specific logos and fonts which are linked to the different artists.

4. Moving on to print production for the digipak and advert.  What advice would you give yourself?

The advice I have given myself is simple, before starting the project I must be sure that I have a clear understanding of what I hope to achieve and how I am going to achieve it. To further help me with this I will research other didgipak’s and advert to see how others have created them.