Who is responsible for making
branding/marketing decisions?
The owners of the music videos – record labels. They
are responsible for the brand within a video and how it comes across to an
audience. Marketing decisions are also made by the record labels, because they
actually own the band.
Why is a music video so significant?
A music video accompanies a track, and is a vital
way in which the band is promoted to an audience. It is a way of creating a
brand image across the video and creates a unique selling point for the
band. Modern technologies and the rise
of social networking and sharing sites means that now a video is vital in order
to build upon the buzz created by a track.
What is the production process of a
music video?
1.
Concepting
When you hire a video service crew, they should
ask a lot of questions. They will be discovering where the starting point of
this production is and what your goals and budget are for it.
2.
Scriptwriting
The script forms the backbone of the production
and becomes the official reference for all that follows.
3.
Production Planning (Pre-production)
This is where specific production approaches
are discussed and decided on, along with determining what resources (shoots,
talent, animations, etc.) are going to be needed.
4.
Videography (Shoot)
Music video
is shot for the first time.
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