What role do NMT's now play in promoting artists? How has this changed traditional practice? To what extent is this an example of 'we media'
The role of NMT's has heightened in the past couple of years, examples such as web 2.0 featuring social networking sites i.e. Facebook, Twitter etc, this allowed artists the opportunity to promote not only music but also their image via the Internet.
Another advantage of this NMT is that there product is able to reach a much wider audience with very little effort due to all the advances in technology around the world.
This type of promoting activity is much different to how is used to be, where a buzz was created about the specific band through word and mouth as well as flayer's and free gigs. Now with use of the Internet network, sites such as Youtube and Soundcloud are able to feature the bands tracks with information concerning contacts. To some extent this is an example of 'we media' as the process will only work if other members choose to use the Internet and acknowledge there advertisement and tracks.
Another advantage of this NMT is that there product is able to reach a much wider audience with very little effort due to all the advances in technology around the world.
This type of promoting activity is much different to how is used to be, where a buzz was created about the specific band through word and mouth as well as flayer's and free gigs. Now with use of the Internet network, sites such as Youtube and Soundcloud are able to feature the bands tracks with information concerning contacts. To some extent this is an example of 'we media' as the process will only work if other members choose to use the Internet and acknowledge there advertisement and tracks.
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